the flu comes on fast, so ask your doctor about tamiflu. prescription for flu. >> feel like you are paying too much for your cable service? there are studies that show, it's gone up. rates have increased and they are rising faster than inflation. many of those bundles really are not such a great deal. is it time to cut the cord? we of going to let you keep cable and help you get a better deal. we have a reporter for smart money dot-com who, is take egg really hard look at the topic. thanks for joining us and helping us out. >> great to be here. >> i bet you everybody feels like they are paying too much. you really looked into this. it has gone up 5% in 2011, more than inflation. why does it cost so much? >> you are right. a lot of of people hate their cable companies and the price increases have a lot to do with it. there are a lot of factors, but even though we are getting more options from satellite and phone companies, a lot of people only have one option for a cable provider, depending on where they live. that lack of competition or tha